01.

Privacy

Telecommunication corporation utilizing mobility data in product innovation

Using mobility data offered new opportunities for product innovation, while at the same time left the company at risk of violating customer privacy.


Challenge

The client wanted to maintain trust among their customers and investors while protecting their brand as strongly committed to human rights, particularly the right to privacy.

Outcome

As a result, the company could accelerate R&D and bring products to market that protect data privacy. This increased investor confidence and maintained trust among customers.

Opportunity

The client was seeking tools and methods for assessing risk and compliance of their AI ethical principles in using customer data in their product development.

How to

The AI Sustainability Center's Ethical AI Profiler detected risk exposure and gaps within their AI ethical principles, which enabled the company to take action to protect customer privacy. This included developing tools and methods for assessing privacy during product development and establishing an approach to govern potential risks.